Department of Business

Joel White
Assistant Professor

Herrington Hall
Room 156

918-343-7526
jwhite@rsu.edu

Education

Doctoral Student, Sports Administration
University of Northern Colorado, Greeley, CO
Fall 2008 (Planned completion)

• Dissertation: Factors of Customer Loyalty to Fantasy Sports Web Sites

M.S., Sports Administration
Ohio University, Athens, OH
2004

M.B.A.
Ohio University, Athens, OH
2004

B.A., Communications, Journalism Emphasis
Brigham Young University, Provo, UT
1998

• Minor in Portuguese

Academic Experience

August 2006 to May 2007
Instructor
University of Northern Colorado, Greeley, CO
Course: Commercial Recreation and Tourism

Spring semester, 2007
Guest Instructor
University of Northern Colorado, Greeley, CO
Course: Sports Marketing

September 2005 to June 2006
Graduate Assistant, Athletic Department
University of Northern Colorado, Greeley, CO
Student Athlete-Academic Support

September 2003 to June 2004
Graduate Assistant, Health Education and Wellness
Ohio University, Athens, OH
Alcohol Education Group Facilitator

Practical Experience

May 2003 to September 2003
Assistant General Manager
Southern Ohio Copperheads Amateur Baseball League
Athens, OH

October 2000 to April 2002
Media Relations Director
Provo Angels, Minor League Baseball team
Provo, UT

April 1999 to September 1999
Media Relations Director
Helena Brewers, Minor League Baseball team
Helena, MT

Non-professional Work Experience

2005 to 2007
Sports Marketing Research Institute
University of Northern Colorado, Greeley, CO
Survey research, consulting           

September 2003 to May 2004
Senior Vice President of Operations
Friday Night at the Fights
Ohio University, Athens, OH

December 2003
Administrative Assistant
Baseball Winter Meetings
New Orleans, LA

Other Work Experience

February 2006 to present
Sports Design Editor
Loveland Reporter-Herald, Daily Newspaper
Loveland, CO

January 1998 to May 1998
Associate Sports Editor
Daily Universe, School Newspaper
Provo, UT

Research Skills

• Knowledge of SPSS and SAS statistical programs

Publications/Presentations

Drayer, J., Morse, A., Shapiro, S., Dwyer, B., & White, J. (2007). Impact of fantasy football on consumption of NFL-related products and services.  To be presented at Sport Marketing Association 2007 conference.

White, J. (2006). CDM vs. MLBAM: The future of fantasy sports marketing. Poster presentation at Sport Marketing Association 2006 conference.

Shin, H.K. and White, J. (2005). To sponsor or not to sponsor: A case study of Nike and its support of Action Sports.  Presented at Sport Marketing Association 2005 conference, selected for the conference’s book of papers.

White, J. (2005). The economic impact of Paul Brown Stadium. Presented at University of New Mexico’s 2005 graduate colloquium.

Awards and Honors

• Monty Woods Memorial Scholarship, Ohio University, 2004

Skills and Qualifications

• Microsoft Office
• Adobe Creative Suite software
• Fluent in Portuguese
• Instructional computer technology